Monday, March 20, 2017

Netflix Gets Rid of Stars, Adds Thumbs

Netfllix announced last week that they are changing up the way they do user reviews. They are eliminating the star-based system(1-5) and switching it to a simple thumbs up/thumbs down scale. Their reasoning is based on a study done last year where they found out users were 200% more likely to rate a title when faced with just the up or down vote, as opposed to having five option with the star method. The new method will also "match" you with titles the company feels you will like based on your viewing history. I don't see an issue with the new rating system because I put zero stock into any of the ratings on Netflix anyways. Something tells me the Kevin James Netflix Original "True Memoirs of an International Assassin"  is not a 4-star masterpiece. I'm also really shocked to see the 5 star reviewed "SkipTrace," a buddy cop comedy featuring Jackie Chan as a Hong Kong detective who teams up with American gambler Johnny Knoxville to help find his partners killer was skipped over during awards season. So to me at least, the change will be minimal. What gets me about the study, however, is how it proves just how lazy Americans are. Being 200% more likely to vote when given one option as opposed to five is just the height of laziness and makes me more proud to be an American than ever before. Imagine all the people on their couches trying to decide whether or not "Johnny English:Reborn," is worth 4 or 5 stars but can't bring themselves to make the effort to fill out that many stars so they settle on 1, thereby ruining the resume of one Rowan Atkinson. The new method makes that worry obsolete. God bless America.

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